Oztam is a TV ratings company based out of Australia. This advertisement is rich in color! All the colors flow together and make for an eye catching image overall. The blue (gradient) background allows the foreground to burst out of the page in a way. The colors white, yellow and red are far enough away from the color blue to give you the complimentary impression (certainly with red). The colors don't just help this particular advertisement, I'd argue that they make the advertisement! The colors are well contrasted and just as they are made bold in color, they make for an equally bold statement. The advertisement demands attention and it is well merited! There is harmony flowing through all portions of the page. It is extremely simple yet effective.
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