Journal Entry 9: Logos and Color Meaning

I chose three Logos everyone will be familiar with: ABC, Firefox and NBC.

Though this logo isn't as flashy as it's moder counterpart, it is in essence the same logo it has always been, without the shine. The two-color pallet offers a monochromatic logo. As such the logo(along with it's shape) becomes almost 'friendly' in a way. It's both easy on the eyes and easy to remember. Hard to not be harmonious with the two most basic of colors, black and white. Because of this, it is also complimentary.

We should all be familiar with Firefox by now, and their logo certainly would help you remember. First and foremost you'll notice the beautiful colorization. The (2) colors are complimentary and make for an eye popping image. The blue causes the orange of the fox to "jump out" of it's 2d space in a way. They chose these colors because they work well together, they are at the same time, strong and effective. I can guarantee with confidence (as could the logo's producers) that you will not forget this logo.

This logo is certainly catchy and memorable. The colors add much to it's overall appeal. Right from the get-go you'll notice that all the colors (minus the black) are analogous from one side of the color wheel to the other. The colors work so well together that it'd be nearly impossible to forget this iconic logo. I guess in some way, one could relate the colors to the variety of offerings on the network, in essence they're trying to say they have something for everyone.