What is the myth here? Hard to tell on this particular advertisement(I could not find one that better conveyed what I was looking for), but it is a gaming advertisement. The myth being that playing video games is strictly a venue for guy's, not girls. While it is true that the majority of the market sells to younger males, there is a large share of female buyers/players, especially in recent years. Due to the poor quality of this advertisement, nothing is too denotative, unless you can see the 'game fly' logo. The only connotative value I can think of is the assumption that the games selected will be enjoyable.
Forget to write this but it does work. Because it has the impression of excitement, kind of makes you excited.
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