Alright, for starters, I am aware this is not a real advertisement, but for the sake of this post, we'll pretend it is because it works...and it's awesome. This ad, though fake, is just pure funny. It appeals to movie junkies, comic book nerds, avid customers, and appeals to (what I consider) most people's sense of humor. For those who don't know it is mimicking the advertisement below, from 'The Dark Knight', one of the most highly grossed films. The immense popularity of that film certainly adds appeal to the McDonalds ad. People just enjoy this type of humor and if McDonalds was actually that legit, I'd spend more money there (but it's not). It does however inspire you to watch the movie!
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