Journal Entry 12: Advertisements and Jefkins

Alright, for starters, I am aware this is not a real advertisement, but for the sake of this post, we'll pretend it is because it works...and it's awesome. This ad, though fake, is just pure funny. It appeals to movie junkies, comic book nerds, avid customers, and appeals to (what I consider) most people's sense of humor. For those who don't know it is mimicking the advertisement below, from 'The Dark Knight', one of the most highly grossed films. The immense popularity of that film certainly adds appeal to the McDonalds ad. People just enjoy this type of humor and if McDonalds was actually that legit, I'd spend more money there (but it's not). It does however inspire you to watch the movie!

Journal Entry 11: Myth

What is the myth here? Hard to tell on this particular advertisement(I could not find one that better conveyed what I was looking for), but it is a gaming advertisement. The myth being that playing video games is strictly a venue for guy's, not girls. While it is true that the majority of the market sells to younger males, there is a large share of female buyers/players, especially in recent years. Due to the poor quality of this advertisement, nothing is too denotative, unless you can see the 'game fly' logo. The only connotative value I can think of is the assumption that the games selected will be enjoyable.